Our History

"Serenata" is defined as a type of baroque cantata performed outdoors, in the evening, with mixed vocal and instrumental forces - and this word certainly reflects the simple and unpretentious nature of Serenata Beach Club as a place to gather with friends and family.

With our location just 4 miles south of the Guana Research Reserve and minutes from historic St. Augustine, our beach club is close to home, yet very much removed from the stresses of daily life to provide a year round vacation with our host of modern amenities and casually elegant clubhouse.

Built and owned by Paul & Jerome Fletcher, construction plans on Serenata Beach Club began in 1999 and celebrated the Grand Opening on June 2, 2001. Since the 1960's, Fletcher Management Company has been a premier Real Estate Company specializing in waterfront communities and developing master-planned communities throughout the southeastern United States including Marsh Landing, The Lodge & Club and Serenata Beach Club in Ponte Vedra Beach; and WaterWays Township in Savannah, Georgia.

Over the years, Serenata has enjoyed the steady progress of its membership and continued development of the Club and its amenities to provide an exceptional experience for the members.

"How going to the beach should always be."

  • Serenata Beach Club
  • 3175 South Ponte Vedra Blvd.
  • Ponte Vedra Beach, FL 32082
  • 904.823.3368